Oana Romaneiro, founder of Japanese swimwear brand Koraru, had that experience. The former model was on vacation with her then boyfriend, now husband in the Maldives and was dismayed when she realized only one out of the three fancy swimsuits she brought lasted the length of the trip. She started Koraru last year in order to create timeless, long-lasting pieces.
“I wanted to go on my honeymoon and feel beautiful,” Romaneiro said. “But I also wanted pieces that I could invest in and would last.” Since its inception, Koraru’s white-one piece swimsuit has been one of its bestsellers, selling out in multiple sizes. brand Koraru’s bestsellers since its launch a year ago.But the popularity also stems from the fact that bridal swimwear is at the intersection of two competing trends: the fast-growing swimwear industry and the return of weddings.
Meanwhile, as consumers emerge from more than two years of pandemic-induced social isolation, many of 2020’s weddin g events have been rescheduled for this year. According to The Wedding Report, which compiles data on weddings and the wedding industry, more than 2.5 million weddings are expected to take place in 2022 — the most since 1984.
Many of them will be in warm-weather destinations . And it’s not just brides that need swimsuits, but in some cases, whole bridal parties, and even guests, too. Most of what is available now is more cheesy pieces, like suits that say — or quite honestly scream — ‘bride,’ or ‘wife,’ or ‘just married,’ or whatever.
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