Kraft Heinz sees Latin America becoming its number two market

Tue Jun 7 2022 - 16:00

“We are investing in increasing the capacity of our factories in the region, which we see as the biggest engine of growth for the company in the coming years,” Bruno Keller said in an interview on Friday, without giving investment estimates or projected sales volumes in Latin America. Kraft Heinz, controlled by Berkshire Hathaway and the 3G fund, led by Brazilian entrepreneurs Jorge Paulo Lemann, Marcel Telles and Carlos Alberto Sicupira, is diversifying offerings to serve different income groups in a region with some 650 million potential consumers, Keller said.

Kraft Heinz is also battling inflationary pressure by launching packages in different sizes, such as a kilo of ketchup for customers who want to save money buying in bulk.

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