Instead of selling the company or taking it public, Chouinard, who became famous for alpine climbs in Yosemite National Park and has a net worth of $1.2 billion, is transferring his family's ownership of the company to a trust and a non-profit organization.
"Instead of extracting value from nature and transforming it into wealth for investors, we'll use the wealth Patagonia creates to protect the source of all wealth."
'trust'... I smell tax reasoning too
My better sweater made from recycled plastic bottles has lasted me 30 years now no rips no tears no pulls love Patagonia
Please also tell the full story of how MacKenzie Scott is giving away her multibillions to help the world
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