Instagram testing Reels, a new TikTok-style video feature, in Brazil - Business Insider

Instagram

Instagram said it has seen the recent popularity of short-form videos set to music, both on its platform and elsewhere, and that it hopes to give the 500 million users who view Instagram Stories each day a new way to create and share videos. "Instagram Stories has always been a home for expression and we believe this new format has huge potential to enable more creativity for people," Robby Stein, Instagram's director of product, said in a statement to Business Insider.

Reels launched Tuesday for both iOS and Android users in Brazil, can be found as a new shutter mode under Instagram Stories, next to Boomerang and Super-Zoom. Users can share Reels videos to their Stories, or more privately with Close Friends or via direct messages. During the testing phase, Instagram will feature some users' videos in a new Top Reels section of the Explore tab in an apparent effort to replicate the virality seen on TikTok.

Having copied Twitter, Snapchat, Wechat, and a bunch more, is it any wonder that facebook is copying the app it described as “loathsome”?

🤦🏾‍♂️🤷🏾‍♂️

Obviously this was gonna happen 😂, took longer than I expected

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Instagram to test hiding likes: how it will impact influencer business - Business InsiderInstagram is testing hiding 'likes' and some influencers are angry. Industry execs told us how the change will affect their business. they already idle these things 🙄 For those of us who rarely get 'Likes' I am loving this. Your turn Twitter jack Angers influencers? It must be good.
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