Nordstrom Is Getting Into the Luxury Resale Business

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It’s a pretty depressing time for retail, as many stores most of us grew up bored in while our moms browsed sale racks are shutting their doors. Nordstrom however, is in the middle of something of a renaissance because the department store seems to understand what customers want (plenty of options at a variety of price points, a nice wide aisle between the stuff you can’t afford and the stuff you can, generous return policies) as well as in a discount store. Nordstrom Rack, the brand’s answer to T.J. Maxx and Marshall’s is a less chaotic discount shopping experience, offering completely adequate basics one doesn’t have to dig for. Now, in an attempt to cash in on the secondhand luxury goods market, Nordstrom is testing See You Tomorrow, which will sell the store’s returned and/or damaged luxury goods at discounted prices.\n

most of us grew up bored in while our moms browsed sale racks are shutting their doors. Nordstrom however, is in the middle of something of a renaissance because the department store seems to understand what customers want as well as in a discount store. Nordstrom Rack, the brand’s answer to T.J. Maxx and Marshall’s is a less chaotic discount shopping experience, offering completely adequate basics one doesn’t have to dig for.

The store in a store will also serve as a Buffalo Exchange for rich people, giving them the chance to sell their high-end secondhand items in return for NordIt will be interesting to see both how Nordstrom prices the items for sale and how this model might look inside the store.

 

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