How to make 6 figures and find clients as a freelance web designer - Business Insider

, according to 2020 data from job marketplace ZipRecruiter. That works out to an annual salary of around $56,000: Not bad, but only about halfway to $100,000.

"I did get some of these people reaching out to me naturally without asking for it, and since I saw it as a good source for repeat business, I decided to proactively target and reach out to these companies and offer discounted rates and other services for them to make it worthwhile to start offering my services to their clients," Schnitzler explained.

Kyle Theil added that finding clients to beef up your base is a matter of building relationships. Theil launched his web design business,, just days after he graduated with a multimedia degree from the University of North Florida in 2005. As owner and CEO, Theil had his first six-figure year in 2007. In 2018, his agency grossed over $577,000.

The first step in setting the price is to understand how clients operate so that you can be prepared to make a smart business decision rather than just jumping at a lowball offer, and remembering that as a freelancer, you have a finite amount of time. He also recommended sticking to your guns with your preferred pricing, even if it feels uncomfortable initially.

As an independent contractor with over 25 years of experience in his field, Love noted that freelance designers face many challenges that a 9-to-5 corporate web designer need not consider — one of which is "realizing you are running a business and not just an employee or technician."

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