Volta Trucks CEO says company taking page from Apple, Tesla playbook - Business Insider

This story requires our BI Prime membership. To read the full article,Volta Trucks has its eye on the niche inner-city delivery market, where electric trucks could replace existing fleets without requiring a professional driver.

The 65-year-old's previous acts have included investments in real-estate, mobile telecom, private equity, and other manufacturing. To learn the automotive industry, he's teamed up with Kjell Walöen, Volta's chief technology officer, who spent a decade at Volvo as well several years at Polestar and Ford.

With a completely different powertrain in place, Volta's able to completely redesign much of truck with these different priorities in mind. It's not unlike Tesla's "front trunk" or a passenger bus. Perhaps most notably, however, is the drivers' seat. The operator is in the center of the cab, much lower to the ground , and has a near 180-degree front view.

"Our interest is not really in tying up all our capital in production," Norden quipped. "But also for speed. We want them to come to the market as soon as possible."

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