RompHim Is Going Out of Business

RompHim has ceased all romping. Photo: Courtesy of Kickstarter/ACED Design The sun has set on a golden era of fratleisure: RompHim, exclusive retailer of rompers for men, has officially closed up shop after an approximately three-year run.

I myself cannot believe that it was just 2017 when the above battalion of pastel-shorted men barreled into my brainspace, but here we are. Having gone viral for a Kickstarter campaign promising cute lil’ playsuits for the male masses, RompHim was ultimately unable “to come out with the new styles and be as innovative as all our customers deserve,” cofounder Daniel Webster-Clark told BuzzFeed.

Despite its initial viral momentum, RompHim appears to have lost ground to competitors offering a similar product at a more reasonable price point. Also, onesies have never been a specifically gendered garment — photographic evidence, for your consideration — so a romper specifically for men was perhaps not a market hole that needed filling.

But for a minute there, a shining internet minute, RompHim was really … something. We will always have the memories. And the memes.

And I have faith in humankind again.

Of-fucking-course it is.

France Dernières Nouvelles, France Actualités

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