High time to tap into transit passenger tourist market

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NSTletters: The government is spending millions of ringgit promoting international and domestic tourism but has not done much for transit passenger tourism.

A large number of transit passengers have a few hours at hand and may want to visit nearby tourist attractions in Putrajaya, Kuala Lumpur and Selangor.

For long, this transit passenger sector has been ignored, thinking that this component is too small to exploit. Information useful for transit passengers should be available easily online as well as in the airport itself on television screens, posters and brochures. Transit passengers spend between five and 18 hours at the airport and some come in large groups. Most of them are not aware of the visa requirements and proper guidelines should be provided.

 

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