The definition of what constitutes growth varies, depending on the organisation. Growth can mean increasing revenue and shareholder value, boosting market share, or even enhancing customer retention – which increases the lifetime value of each acquired customer.
What level of growth is appropriate? At the very minimum, a healthy organisation should be growing incrementally, which is 10-15%. This level of growth keeps the company above or at the level of inflation. Any organisation not able to achieve this could be at risk of losing value in real terms.
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