The reason? The new app, Facebook Gaming, offers users access to casual games. And that access is outside the bounds of Apple's own storefront, the iOS App Store.
Notably, the Facebook Gaming app isn't intended as a new storefront for smartphone game sales. Instead, it primarily focuses on the ability to stream games directly to Facebook, and to watch other streamers — a Twitch competitor more than anything else.The limited selection of games available on the Facebook Gaming app are casual in nature. The biggest "names" among them are "Words with Friends" and "Uno.
Moreover, the type of games that Facebook Gaming offers access to are the bread and butter of Apple's App Store: extremely casual fare like the aforementioned "Words with Friends" and "Uno." Notably, gaming is the primary revenue driver for the App Store.
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