on its website. The ‘No Hidden Measures’ initiative marks an effort towards greater transparency, sharing more information with Bruichladdich’s consumers about how its whisky is produced and blended together.
Visiting the site, anyone who has purchased a bottle of Classic Laddie or Laddie 8 Year Old can put in a code to see the full cask recipe of the whisky purchased, or at least see a sample recipe of Classic Laddie bottled in 2019. To any whisky geek, the information provided is detailed and exciting. The exact number and type of each cask used as well as the origins of the barley is all there to see. Very few, if any, Scotch whisky distilleries provide such accessible and extensive information.
“Some may dismiss this level of detail as unnecessary, but it’s important for us to make whisky accessible AND allow a more sophisticated conversation to take place. Simplifying flavour down to ‘cask finish’ or a solo age-statement would be a disservice to our skills as distillers and a missed opportunity for candour in Scotch.”
This shift towards a more ‘sophisticated conversation’ has been a long time coming, and Bruichladdich isn’t the first to push hard for greater transparency. Hopefully it will fare better than the last effort to push such an initiative in the industry.
super economic center bank the federal
Stupid move, and meaningless!