The ZeniMax acquisition gives Microsoft Bethesda Softworks, the popular publishing label behind some of the world’s best-selling titles, such asseries. Microsoft aims to use that draw – along with other popular Bethesda titles like– to attract subscribers to Xbox Game Pass, its US$10 -a-month library of hundreds of video games for Xbox and personal computers. Microsoft said the service has 15 million subscribers now, up from 10 million in April.
Secondly, it gives Microsoft control of Bethesda’s vast and lucrative catalogue, which includes hundreds of classic games like, for Xbox Game Pass. It also puts Microsoft in a position to withhold future Bethesda games from competitors such as Sony Corp’s PlayStation Now and Google’s Stadia, a streaming video game service run by the search giant.
Game Pass has become the core of Microsoft’s strategy as it prepares to release two new Xbox consoles in November. While Sony has spent big money to get games exclusive to its PlayStation consoles, Microsoft is taking a broader approach, focusing on services and subscriptions. ZeniMax is Microsoft’s biggest acquisition in gaming to date. The price tag is three times what Microsoft spent to buy Mojang AB and the popularfranchise in 2014. Some experts suspect Microsoft could use the opportunity to deprive rival PlayStation of mega-popular games like the upcoming fantasy role-playing game. The previous game in the series has sold more than 20 million copies across multiple platforms, including PlayStation 3 and PlayStation 4.
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