Synchrony's digital gains can likely be attributed to the growing population of consumers who kept up online shopping habits despite the easing of restrictions. Further,
of Synchrony's total card applications came from digital channels, indicating that its customer base continues to lean more toward digital offerings, following overall digital payments and banking gains during the pandemic. . of US adults say they plan to apply for a store card this holiday season, according to a recent CompareCards survey. This is good news for Synchrony because it can leverage its retail-focused cards to attract consumers, which could help it offset declines in its customer base and bring in additional volume during the peak shopping period.
But to do so, it'll need to emphasize its digital offerings to appeal to customers—especially younger, tech-savvy consumers who were among the
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