Be & Cheery sells nuts, dried fruits, and other snack products in China through e-commerce platforms like Alibaba's Tmall, the snack company's largest online retail platform by sales, per the ; across all platforms, it brought in approximately 5 billion yuan in revenue in 2019.
Bringing in Be & Cheery can potentially bolster PepsiCo's performance in China and raise its e-commerce capabilities around the world. Adding Be & Cheery could help PepsiCo to realize that potential as it believes the acquisition's products are complementary to its own. Be & Cheery's e-commerce capabilities may be most important, since online retail sales of physical goods in China made up 20.7% of the country's total retail sales of social consumer goods, growing 19.5% year-over-year , especially since online food sales surged by 30.
To do this, merchants should be selling wherever consumers in a market shop online, which can include marketplaces, individual websites, or other locations. Because of this, firms like PepsiCo may continue to bolster their D2C capabilities with acquisitions and internal investments, and they'll likely roll out digital programs, like PepsiCo's
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