The Big Business of Veneers

or other in-mouth improvements: somebody affluent, between the ages of 40 and 49, and female. Let’s call this character Mrs. Dalloway.

, a cosmetic dentist on Manhattan's Upper East Side, fancy themselves artists more than clinicians, decrying the advent of digital technology in the same way Yves Saint Laurent might be tortured in the afterlife by the possibility of 3D-printed dresses. For a more God-given finish, Apa builds a smile by layering porcelain on the teeth of some of his patients .

The human race is perhaps less than a decade away from mass-produced, commercially viable, direct-to-consumer veneers by the name of Grin or Polish or Smyles or Prrl. Many dentists look forward to a more democratic profession. Others, like Apa and probably some of the venerated ceramists of the Oral Design global council, see craftsmanship as part of the package and thus part of the price tag.

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