WASHINGTON, July 7 — Facebook is leading the fast-growing market of “social commerce” that is expected to be worth some US$36 billion in the United States this year, a research firm said today.
Another 32 million people will have bought something on Facebook-owned Instagram, giving it a 12.9 per cent share, according to eMarketer’s forecast of social commerce. According to eMarketer, US social commerce sales will rise by 35.8 per cent to US$36.62 billion this year, a slip deceleration from the pandemic-fuelled 39 per cent growth pace in 2020.
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