... [+]Have you heard that our attention spans are shorter than that of a goldfish? A study by Microsoft found that, because our world is increasingly digital and increasingly distracted, most people tend to lose focus after eight seconds. We are more distracted than ever, and this makes it more challenging to interact with people in business and beyond.noticed that existing digital tools only magnified this issue of productivity in our digital world.
Innovation and proper tech usage can help companies engineer a better customer experience and keep them coming back. If processes can be simplified to the benefit of consumers and/or the companies that serve them, then they should be. It’s a no-brainer, but it also means accepting that even if something works it may still need to change.
Whether you’re a tech entrepreneur or a retail entrepreneur, or anything in-between, you should take a similar approach when thinking about your customers’ experience. Ask yourself, “What is the most simple and straightforward way for the customer to achieve this objective?” If your existing approach isn’t the simplest or the most straightforward, what changes can you make to achieve simplicity?