Small businesses account for most of the world’s enterprises and contribute to jobs and the global economy. According to the World Bank, small and medium-sized enterprises account for roughly 90% of all businesses and more than 50% of all jobs worldwide. They are responsible for 600 million jobs – and this makes the sector a high priority for many governments around the world.
The campaign mainly ran on their FACEBOOK PAGES in different African countries GHANA, KENYA, TUNISIA, MOROCCO, IVORY COAST AND NIGERIA. It was a 10-day campaign where Xiaomi connected with its Xiaomi’s fans viaand let them inspire each other to make a difference by sharing their own 2021 stories and achievements. This campaign was so successful that it saw over 20M impressions and reach and over 200k Engagements.
In Q4 of 2021, Xiaomi also accomplished a great sales performance in the African markets. Their shipments in the whole of the African market grew by 33% YOY. In South Africa, we saw a surge of 537% YOY. In the Canalys report of 2021, the top smartphone vendor analysis in Africa, Xiaomi ranked at number 3 in the smartphone market, which shows an annual growth of 66% in 2021. They also saw annual shipment growth in all major markets in Africa.