'We were haemorrhaging money': Jewellery store owner revamped business amid pandemic

The stress and uncertainty kept me awake at night.

Many stores started to close down. The malls became increasingly desperate and were more welcoming to local brands. We thought things couldn't get any worse and were betting on things picking up by the fourth quarter. Now all we needed to do was manage our cash flow. But Covid-19 had taught us to pivot and we changed our SOPs quickly. We held a mini sale of exclusive pieces and ran promos to attract crowds. We also allowed our staff to earn more by reducing our sales targets.

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