First she cracked the US homewares market, now she’s banking on brown

  • 📰 FinancialReview
  • ⏱ Reading Time:
  • 40 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 90%

France Nouvelles Nouvelles

France Dernières Nouvelles,France Actualités

Designer Sarah Ellison found success by ignoring traditional marketing and distribution models. She’s flouted convention again by teaming up with Pantone on a hue for the times.

In the world of interiors, there are few design elements that say as much – with as little – as colour. Colours also have the power to evoke an era, to be a reflection of where the world is at a particular time. Take Millennial Pink. The dusty blush shade dominated fashion, beauty and interiors from circa 2016, only to be replaced by Gen Z greens in 2020.

Sarah Ellison with her business partner, Leigh McKeown. The pair co-founded Sarah Ellison Studio in 2017. It’s a calculated bet Byron-Bay-based furniture designer Sarah Ellison is willing to make: her latest partnership, unveiled last week, is a branded Pantone colour called Piccolo, a wholesome chocolate brown. Fittingly, the shade will debut on the homeware brand’s new Float sofa, a low-slung velvet sectional lounge, evocative of those ’70s conversation pits many of us grew up with.

Chatting to Ellison and her business partner, Leigh McKeown, at Sydney’s Ace Hotel, I gauge from the 44-year-old’s fidgeting unvarnished fingers, no-nonsense middle-part ponytail, unlined, makeup-free complexion and on-trend oversized blazer that all this attention feels a tad overwhelming.

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.
Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 2. in FR

France Dernières Nouvelles, France Actualités