He said as more state governments and communities embraced smart city technology, the increasing investments in the nation’s outdoor advertising business may quadruple in the coming years.
He explained that according to the Lagos State Government, its smart city project had made 80 per cent progress with the deployment of fibre internet and other digital infrastructure. Adegoke said this would help reduce redundancy in various sectors of the economy. According to him, outdoor advertising accounted for 28 per cent of overall advertising expenditure in the nation in 2018.All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from PUNCH.