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Trevor Lui, co-founder of Quell, an agency that highlights BIPOC talent in the hospitality industry, applauds campaigns that promote Asian artists, their backgrounds and Lunar New Year experiences. “Have they done their homework and research into the cultural aspects? Are they paying tribute? Or looking into a charitable component of supporting Asian initiatives in the community?”
This year, the company presented a campaign that highlights climber Alannah Yip and the artwork of visual artist Zinan Lam. He came up with a limited edition logo that features a rabbit in a tribute to 2023 being the Lunar New Year of the rabbit.Article content
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