, added that the pay-to-play approach may have a lower conversion rate than more organic strategies, but she's found it to be more efficient for getting in front of new customers with a relatively low time investment.
Justin Fredlender, the vice president of growth at Ritual, says paid advertising is"part art, part science."That said, if you find yourself with limited resources, Fredlander suggested establishing your strategy on one channel before moving on to another."Keeping an eye on what the big brands are doing should hopefully help you to understand what's actually leading to success today," he said.
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