Americans are going 'recession brunette' as economic woes force cutbacks on luxuries like hair-colouring | Business Insider

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With prices still high, and recession concerns looming, people are going 'recession brunette.' Maintaining blonde hair is expensive and time-consuming, leading some to forsake it right now.

. Alonso charges $550 to dye a client's hair brunette, with little pops of lighter color to add dimension. That service can last up to two years. But if you're going full blonde, the average service costs around $650, he said, and you're coming in every three months to maintain those highlights.

Blondness is often a type of racially encoded aspirationalism, Negra said. But, right now,"we are very confused about aspiration" in US society. Bryant, the hair colorist, said her clients are going for a neutral brown — one that, if and when the economy bounces back, they can easily highlight"right over."

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