Launched at Wednesday’s Google I/O conference, the Pixel Fold is Google’s first entry into the growing foldables category and comes with a 7.6-inch main display and a 5.8-inch external panel. Google touts this as the thinnest foldable in the markets where it will be sold, which include the U.S., U.K., Germany and Japan.
The move into the pricier foldables category marks a strategy shift for Google, which has so far focused on undercutting the cost of rival devices. The Pixel Fold is Google’s most expensive handset to date, matching the price of Samsung’s latest Galaxy Z Fold 4 and including high-end specifications like 512 gigabytes of onboard storage.
“Foldables are a pricing dream,” said Neil Mawston, director of research at Strategy Analytics. “We predict foldables will account for an outsized 5 per cent of all smartphone wholesale revenues worldwide this year.” Foldable phones typically have an external display for quick tasks and can fold open to a tablet-sized interior screen. Google’s Pixel Fold is wider than Samsung’s latest model, users of which have complained that it’s narrowness makes it harder to use. The Pixel Fold also includes features like face unlock, a fingerprint scanner and a promised 24 hours of battery life.
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