Business students working on an advanced marketing project at the University of San Diego took their research to the fashion runway on Thursday.
They targeted fellow students and staff on campus as well as anyone else whom they could reach through their marketing in the past six weeks.Mahlia Flores was one of the group. She is a marketing major with an interest in the fashion industry. The project included extensive research in planning, branding, clothing selection, public relations, and social media strategies.
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