PARIS: The hard work is paying off for Taylor Swift. The North American leg of her world tour alone is expected to bring in some US$2.2 billion, according to a QuestionPro study reported by CNN. And that’s just an estimate based on primary ticket sales for North America.
But Taylor Swift’s influence goes beyond the financial. She has become an expert in the art of creating a buzz around her music, be it recent or older releases. While this success is a great form of revenge for the singer, it is also making record labels fear that other artists will return to the studio to reclaim the rights to their creations.
“Now, because of all this Taylor Swift stuff, we have an even new negotiation. It’s awful. We’re seeing a lot of ‘perpetuity,'” music attorney Dina LaPolt told Billboard.A spokesperson for Universal Music Group denied that the change in policy had anything to do with the American singer.
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