AI Fashion Company Creates Virtual Twin for Model

Michael Musandu, a co-founder and CEO of AI fashion company Lalaland.ai, poses for a portrait in Amsterdam, Netherlands, Friday, March 8.London-based model Alexsandrah has a twin, but not in the way you’d expect: Her counterpart is made of pixels instead of flesh and blood.

But critics raise concerns that digital models may push human models – and other professionals like makeup artists and photographers – out of a job. Unsuspecting consumers could also be fooled into thinking AI models are real, and companies could claim credit for fulfilling diversity commitments without employing actual humans.

“We do not see this pilot as a means to advance diversity or as a substitute for the real action that must be taken to deliver on our diversity, equity and inclusion goals and it should not have been portrayed as such,” Levi said in its statement at the time.The Associated Press reached out to several other retailers to ask whether they use AI fashion models. Target, Kohl’s and fast-fashion giant Shein declined to comment; Temu did not respond to a request for comment.

Musandu says his product is meant to supplement traditional photo shoots, not replace them. Instead of seeing one model, shoppers could see nine to 12 models using different size filters, which would enrich their shopping experience and help reduce product returns and fashion waste. Wilson, who is white and uses they/them pronouns, designed Shudu in 2017, described on Instagram as the “The World’s First Digital Supermodel.” But critics at the time accused Wilson of cultural appropriation and digital Blackface.

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