The fast-and-far-riding French ultra-racing supremo, Sofiane Sehili, tells us about his return to Bombtrack bikes and getting back to racing.
When the news broke, he was knee-deep in dust for a reason unrelated to cycling, which also explains the other reason for his racing hiatus. “It's just a matter of this big empty company that’s out there to make as much money as possible, and when the division is not making money, they just let go of it.”For the coming race season, Sofiane will be back with his original sponsor, German brand Bombtrack, which is much smaller than the conglomerate, Signa Sport.
Even with the differences, his time with his previous sponsors leaves nothing but a good taste with him. “I mostly work with smaller companies, and I really like that I have a relationship with the people deeply involved with the products and projects, whether it’s for my bike packing bags with Miss Grape, where I also work with the main people, and they only have a couple of people. It’s the same with my tyres, I work with Rene Hearse and Jan, the main guy there, and also with Hunt.