Tiffany Masterson believes in a simple lesson: Sometimes, you need to trust your gut — even when everyone around you says you're wrong.. At the very beginning, her friends and family thought she was making a huge business-killing mistake — with her company's name.
When Masterson was designing her company's branding, she wanted to avoid naming it after herself. Most of her competitors were named after doctors or had French names, she said. She ended up drawing inspiration from marula oil, one of the ingredients she wanted to use in her moisturizers."I googled it, and a video came up of animals in South Africa eating marula fruit off the ground, fermented, and they were stumbling around," said Masterson.
In the end, she trusted herself — and it paid off."I couldn't listen to other people, because then where do you go with that?" said Masterson."Then, I wouldn't trust any choices I made ... So I just went with it.