Media executives air concerns on the perils of foreign ownership in the advertising industry

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The hearing on proposed constitutional amendments to ease restrictions on foreign ownership of businesses continued at the Senate on Thursday, with some heads of local media organizations and advertising executives raising issues insofar as national interests are concerned.

Angara acknowledged his perspective, agreeing that “national interest must be protected.” Unfortunately, the senator said social media networks cannot be regulated at the moment. But he is aware that there are certain individuals, who allow themselves to be exploited. Representatives from different advertising agencies and related groups, meanwhile, had varying views on the matter.

However, she pointed out that this particular development may be assessed through existing statutory requirements or regulatory frameworks to check if the content of the ads to be produced will be applicable to the Filipino public for their consumption. But the technology blurred the lines in terms of creating job opportunities, a point which Angara also acknowledged later on in a press briefing after the hearing.

 

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