Nike is ending its pilot with Amazon - Business Insider

that selling on Amazon could dilute its brand image — and it's likely one of the pilot's goals was to give Nike better control of its image on Amazon.The marketplace also features third-party sellers of Nike products and counterfeits, so the hope may have been that consumers would start buying genuine Nike products when given the opportunity, and that Nike could eliminate the other buying options when they were unauthorized or selling counterfeits.

Amazon's difficulty controlling its marketplace may limit its ability to bring in more third-party brands, which competitors could capitalize on. Amazon boasts a huge marketplace and third-party sellers make up of its sales, making it hard for the e-tailer to vet and oversee all of the listings on its platform.

This can make it easy for counterfeits and unauthorized sellers to operate on its marketplace, which leads to major brands like Nike not wanting to sell on the platform because it can impact their image. Other e-tailers have the opportunity to attract these brands if they can keep a better eye on their platforms, potentially giving them a way to win sales that Amazon can't.

, Business Insider Intelligence's expert product suite keeping you up-to-date on the people, technologies, trends, and companies shaping the future of consumerism, delivered to your inbox 6x a week. >>

Check Out My You-Tube Video On Fermenting Vessels 🍷🍇 Link: Beer Wine MakingWine HomeBrewing MakingCiders Brewing login WineLovers Winesday WinePorn ThirstyThursday GrainFather FoodandWine bonappétit MotherEarth

France Dernières Nouvelles, France Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Amazon is set to open 'Amazon's first grocery store' in 2020 - Business InsiderAmazon confirmed that it will open its 'Amazon's first grocery store' in Los Angeles during 2020, which could improve its physical retail performance. Reject this at all cost. Why not Jeff never has to actually make a reasonable profit and everyone thinks he is a genius so yea, open a grocery store and lose money there too.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Microsoft's big Salesforce deal shows Amazon it is 'on the offensive' - Business InsiderA big new deal with Salesforce shows Microsoft is ‘on the offensive’ in the cloud wars, even as it puts Amazon under pressure for trying to ‘go it alone’
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Walmart is rolling out tools and API to grab Amazon advertisers - Business InsiderThe tools signal Walmart's big ambitions to grow its advertising business, which has relied on direct relationships with sales reps up until now.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »