Scrolling through the social media feed of the Vancouver-based brand Boheme Goods is like stumbling upon a treasure trove of uniquely curated curios.
“I actually opened the shop to do it very part-time so I could focus on being a mom, but also afford the little things in life,” she explains. For Shabacon, sifting through second-hand garments has, in many ways, been the only way she knows how to shop. “I’ve received several handwritten notes and emails from customers who said that Boheme has transformed the way they shop and feel,” she says. “To me, that is the greatest gift of what I do because, of course, I want my customers to love their purchases — but to know that I’ve helped someone in a positive way, gives me butterflies.
“During the creation of this company, we didn’t even talk about that or push that,” Heifetz says. “We didn’t even think about that because we didn’t think that cared about that. But, once we started to talk about it, we realized that they do care about that.”“Before, I would have said the draw was to be unique, but now, we hear one of the key factors of why they’re into Frankie is because of the sustainable angle, which surprised me,” Sara Gourlay, the creative director of the brand, says.
“That’s kind of why we’re here. And that’s why we have expansion plans. It’s not really so much about the money for us, as it is about creating big, lasting change in the fashion industry.”
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