This story requires our BI Prime membership. To read the full article,London startup Mirriad uses AI to insert ads and products into pre-existing videos, and it just signed an exclusive ad deal with Condé Nast.
Publishing giant Condé Nast, which has positioned itself as a "video-first" business, just announced a deal with London-based startup Mirriad, which uses artificial intelligence to place ads and products into pre-existing videos. The sizzle reel below, released in October to promote a deal that Mirriad signed with the Chinese web conglomerate, shows potential uses for the platform.With Condé Nast, Mirriad will look for opportunities to integrate ads and products across its portfolio based on internal data about viewers, CEO Stephan Beringer told Business Insider.
Beringer said his company is developing advancements that would let advertisers target different promotions to different people watching the same videos.
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