It's becoming more common, for example, for top management to give tech chiefs unallocated pools of money to pursue projects independently without having to return to the enterprise each time for funding. But that creates the mandate for chief data officers and other tech leaders to figure out the impact of those initiatives to ensure the investments remain ongoing.
For McMillan, the key is thinking about analyzing results before an initiative goes live. That, along with the realization that investment return on digital projects can go beyond just financial gain, is another example of how the role of tech chiefs is changing. Say financial advisors are trying to market clients on a new service. It's not enough to compare the final enrollment figures against another campaign, McMillan said.
Primary results are often easier to calculate, like did the client apply for the advertised service. But secondary impact — or whether there was a positive behavioral change — is more difficult to determine. That's why it's important for McMillan to get involved early, so those test groups can be established and his team can work with the other departments to figure out the best metrics to weigh success or failure.
Berita ini telah kami rangkum agar Anda dapat membacanya dengan cepat. Jika Anda tertarik dengan beritanya, Anda dapat membaca teks lengkapnya di sini. Baca lebih lajut:
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
Enjoy complimentary access to Business Insider Prime - Sign up today with no obligationsWe saw a lot in 2019, including Amazon's tax scandal, WeWork's downfall and Bloomberg's toxic culture to name a few. Read all the details with free access to Business Insider Prime (BIPrime) for a limited time. BIPrime BIPrime You are great
Sumber: BusinessInsider - 🏆 729. / 51 Baca lebih lajut »
Ex-Carnival, Royal Caribbean workers reveal best cruise hacks - Business InsiderEight former cruise-ship employees told Business Insider what advice you need to know if you're going to spend months working on a ship.
Sumber: BusinessInsider - 🏆 729. / 51 Baca lebih lajut »
Ant Financial acquires stake in Vietnamese digital wallet eMonkey - Business InsiderAnt Financial is acquiring a sizable stake in a Vietnamese digital wallet eMonkey, which should help it tap into Southeast Asia's burgeoning digital payments market:
Sumber: BusinessInsider - 🏆 729. / 51 Baca lebih lajut »
Amazon's Joy Covey killed by company delivery van: report - Business Insider'I heard a scream, immediately followed by a crash,' the van's driver testified, according to the report. 1LIFE1GOD1LOVE ✝💜☮ ACRONOMIC 🔥🌍💫 More like amazon delivery driver runs over executive. Your headline makes it sound like she was in the wrong This happened in 2013. Why are you guys posting this now?
Sumber: BusinessInsider - 🏆 729. / 51 Baca lebih lajut »
How to succeed as a clean energy startup company in the green industry - Business InsiderThe chief exec of Greentown Labs, the largest clean tech incubator in the US, tells us what energy startups need in order to survive the industry.
Sumber: BusinessInsider - 🏆 729. / 51 Baca lebih lajut »
10 things in tech you need to know today - Business InsiderGoogle and Apple booted a popular messaging app called ToTok, which was reportedly a UAE spy tool.
Sumber: BusinessInsider - 🏆 729. / 51 Baca lebih lajut »