There was no KFC Double Down. Starbucks' Unicorn Frappuccinos had not yet graced Instagram — which did not even exist. And, 2019's Chicken Sandwich Wars were unfathomable.
The chain sold more than a billion Doritos Locos Tacos when it launched in 2012, hiring an estimated 15,000 workers to keep up with demand. Doritos Locos Tacos helped kick off an era of fast food in which social media became a crucial element in everything from the creation of new menu items to marketing.Facebook movement
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