Sorting out delivery is on many restaurants' to-do lists for 2020. To quote Fred LeFranc, CEO of the restaurant-industry consulting firm Results Thru Strategy: "Delivery is still a mess." Executives tend to shy away from name-dropping rivals.
However, during the conference and in interviews over the past year, I've noticed that that rule doesn't apply to Chick-fil-A, which rarely attends industry conferences itself. Some chains want to jump on the chicken-sandwich bandwagon, but the biggest story is executives' envy of the tech and customer service at Chick-fil-A.
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