Nike CEO describes how company responds to social issues, controversy - Business Insider

"The simple mind-set I would have is to be guided by what is good for our consumer, good for our athletes, good for our company," Donahoe told the Wall Street Journal about how he will approach social activism through his brand. He offered the example of sustainability, explaining how global climate change, while an important issue for the world at large, is also directly impacting the athletic world.

"Everyone is welcome to have their opinions on a variety of issues, including employees, consumers and others," Donahoe said. "But our job is to help make our mission come to life: making sport a daily habit."

When they think they can make money out of it.

Bagus statementnya. Apa yg bukan isu utama mereka ya gak ada hubungannya. Siiip.

Take all the stands you want. I will stand too....just not in nike shoes. NikeBoycott

Has racial inequality improved since the Kaepernick partnership?

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