, Instagram is the go-to platform for moving inventory and building a personal brand. With no middleman fees and the freedom to dictate your message, more resellers are turning to the social media platform to promote and facilitate their business.860_kicks,
"There's a lot more active people on Instagram, so I kind of just took advantage of that," Fresen said. He started using Instagram for his business more seriously in early 2018. Fresen displays reviews from people who have done business with him front and center on his Instagram profile. This post with testimonials has over 700 comments from customers."I try to give back as much as I can to my followers or just find ways to make their experience better," Fresen said.
"You got to have competitive pricing because there's so much competition in shoes," Fresen said. "It's like, there's no barriers to entry, anyone can do this." "So you kind of just got to think about it like that," he said. "You know, when are high schoolers done with their day?"Fresen said he generally takes photos for his page using his iPhone, but he takes care to make sure they look appealing to his audience.
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