Author:Whitney BauckUpdated:Feb 24, 2020Original:Feb 24, 2020Earlier this month, I attended a conference in Paris that billed itself as the largest sustainability convening in the world. There were so many great exhibitors, speakers and experts represented, but much of that was overshadowed by a simple misstep: misinformation being trumpeted from the mainstage.
The problem with repeating this claim or some version of it isn't that it's so many miles off from the truth. The problem is that we don't know exactly what the truth is. There simply aren't many verifiable claims that can be made about the fashion industry's impact on the environment. That doesn't mean the impact isn't huge; there are very good reasons to believe that fashion is a dirty, highly polluting industry in desperate need of reform.
...We should have suspected from the beginning that this was too pat a formulation. The fashion industry is full of intricate, sometimes impossible-to-trace supply chains, and the data is too sparse to come up with a number like that. Since many of the claims in question have been repeated by reliable-sounding entities, from the United Nations to the Ellen MacArthur Foundation, there's no shame in having believed or repeated them at some point.
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