The Next Revolution In Personal Finance: The Financial Feed

Thank you for pulling yourself away from your Facebook feed, your Twitter feed, your LinkedIn feed, your Instagram feed, your Snapchat feed, and your [what-else-am-I-missing?] feed in order to spend the three minutes it will take to read this.The Financial Feed: Why Do We Need It?

And we can’t just check a bunch of boxes and tell an app to give us all the news that relates to the financial topics that impact us. It produces too much noise, it’s too generic, and it’s not actionable. And few of us need a minute-by-minute—or hourly or even daily—listing of how our investments are doing . For those who do, there are apps for that.—from financial institutions, fintechs, other financial-related providers, and individuals that include:Insights into how market shifts impact our investment portfolio;Analyses of spending patterns to identify deviations in trends;Advice about what to do with various accounts; andGiving someone or something—e.g.

Brett Allred, the company’s Chief Product Officer, announced the concept at the firm’s recent Fintech Data Festival. Consumers that follow their bank on Twitter or Facebook aren’t necessarily engaged, either. The content is generic and often irrelevant.

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