Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Hello! First off, I hope you're all healthy and as isolated as possible in these jittery times. Like most of you likely are, my colleagues and I are all working from home, and I remind myself daily, I'm fortunate to be able to.
While many advertisers have already pulled back spending, a big question they're facing is how they should market in this unprecedented situation, when people are shopping less, if at all, and may be less receptive to certain kinds of messaging. Lauren Johnson has a breakdown of how TV companies will be hit, based on their exposure to live sports and news, courtesy of UBS analysts. There's much ado about live sports being canceled, but sports is still a small part of overall viewing.
Meanwhile, companies like Roku and Condé Nast are wide open for business from advertisers that are looking to replace the live audiences lost by canceled live sports events.
But politics. It's not the Coronavirus. It's you guys desperate for views because online when it's not an actual item you order or download you get paid per view.
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