How 7 Latina Small Business Owners Are Pivoting During The Coronavirus Pandemic

Rosa Pruneda, PR and influencer marketing consultant

“Be transparent with your clients and the current situation and how that’s affecting the work you’re accomplishing together. In my case, I had to be honest with my client about the fact that our media pitching strategy and timing would have to adjust based on the current pandemic. Set those expectations early on and keep your client informed along the way.”“Make space to do nothing,” suggests Ato.

“We are very conservative with our expenses and have learned to perform many business function in-house. This has saved us thousands of dollars. We also limit our inventory to manageable levels so that we can may avoid incurring interest and storage fees. Finally, we work remotely, which saves on office rental expenses and now protects us from the virus. All of these cost-cutting strategies have allowed us to build up sufficient cash flow to weather this storm.

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