Taking one big bull by the horns, the second online industry talk at Switzerland’s Visions du Réel debated Tuesday evening the impact ofAt least five of the six panelists on the online round table, The Film Industry in Corona Times: Labs, Markets, Sales, Producers, were heads of institutions which already shape
“We don’t envision a physical festival with 2,500 people in one place,” said Marit van den Elshout, head of IFFR PRO, the industry umbrella of the Rotterdam Intl. Film Festival. Rotterdam is scheduled to run Jan. 27-Feb. 7 2021. “A“We have to look at our unique qualities and see how we can translate those smartly online,” she went on. “There could be a second wave [of COVID-19] in Autumn or Winter, so even if after summer things are more flexible, they might be stricter again for us in January.
Switzerland moved smartly, announcing as early as March 20 a rescue package of SFr 280 million for the culture sector, made up of bank guarantees for companies and freelancers, grants, and indemnities for losses. Those measures cover two months. After that, the FOC will shape a new rescue package for up to six months, said Steiert. One of his major concerns going forward, he said, was international co-production for “younger producers who need the physical contacts, the context.
Executives will be focused on Cannes during that week, whether that will be from cock crow to way past midnight is another matter. Also, companies look likely to bring major projects and productions onto the market at Cannes. In some cases, said Paillard, they just can’t wait. How to command attention for their titles and drum up buzz without the networking powerhouses of shared restaurants and parties is another question.According to Elstner, it’s easy, if not normal, for U.S.
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