The music industry has faced many tough moments, not least the invention of the internet, which threatened to bring the business to its knees. As the way we consume music evolved through vinyl and CD to MP3 and streaming, artists, labels and more latterly streaming platforms have learned to adapt — or risk extinction.Covid-19 has brought with it its own set of challenges, not least to the live sector.
between hip-hop legends DJ Premier and RZA, which racked up a whopping 850,000 views. Meanwhile, 275,000 people tuned in to see Billie Eilish chat to fans on her IG Live — the appetite for interaction is evident.Platforms such as Twitch, which live-stream gameplay, have been working closely with musicians for a while.
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