The French Dairy Industry's new campaign #Fromagissons -- a contraction of the words"fromage," cheese, and"agissons," let's act -- is imploring the country's residents to buy and consume more cheese after sales fell nearly 60% since the coronavirus pandemic started.
Apolline Ndeston, who works at a"magasin de fromage" -- cheese shop -- in Paris' 5th Arrondissement, told ABC News"during the lockdown it's been really difficult to sell our products." "The paradox of the dairy sector in the COVID 19 crisis is combating the shortage, loss of outlets, overproduction and surplus of milk," the statement continued.
The plan for the nationwide campaign is to target consumers and interact with them"without making them feel guilty."
Sounds like a Gouda deal to me!
Deal.
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