Thread carefully: how the eyebrow industry is navigating lockdown

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Eyebrow grooming has been the biggest beauty trend of the last 10 years. But while the explosion in video calls is fuelling demand, social distancing rules means salons must work miracles to satisfy it

I am standing in my bathroom trying to juggle my phone and a pair of tweezers at the same time. Welcome to eyebrow treatments in lockdown – another face-to-face experience now transferred to the world of video calls.

 

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Well that's a great headline.

There is an 'eyebrow industry'?

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