a recession shows how powerful emotions can be. Most people make decisions based on emotion then piece together facts and data to support their decision. Instead of pummeling people with what you do, appeal to how they feel,” suggests Cain. “Scare them or make them feel important, secure, and in control with your messaging. Start by examining your own habits. What headlines, book titles, or ads grab your attention? Why? What did they make you feel? Use the same process to entice others.
saw their business on the decline, they pivoted and began offering grocery delivery services. They also started their own line of home cleaning products, towels, and equipment. This pivot allowed them to grow their business by 54% in three months.”“It’s common to want to withdraw or go dark during hard times. However, the most successful businesses double down on their customer experience. Continue marketing, communicating, and making your customers feel like VIPs,” says Cain.
“As trite as it sounds, my advice is don’t give up. Invest in educating yourself, expanding your network, and continuing to try new things. Look for support as well. Join engaged entrepreneurial communities to increase your odds of success. My company Whyzze has a free community to help entrepreneurs and leaders start, grow, and scale their businesses in measurable ways.
“Persevering through challenges, mentoring and adding value to others has literally changed my life. I wouldn’t be who or where I am today without it,” adds Cain.
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