Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.Back-to-school and back-to-college shopping is set to start soon, even as decisions on how and where students will be taught remain undecided due to the pandemic.
The largest retailers are set to continue to dominate back-to-school and back-to-college spending, but online-only outfits also have an edge thanks to the pandemic.Back-to-school and back-to-college shopping will look a bit different this year, thanks to the coronavirus pandemic. Deloitte found that parents of college students will spend around $25.4 billion this year, while parents with children in grades K-12 will spend $28.1 billion. The parents of college students are set to drop an estimated average of $1,345 on back-to-college supplies, while K-12 parents will spend around $529 on back-to-school items.
Three-quarters of all respondents to Deloitte's survey said they planned to visit "mass merchant stores" to shop for college necessities, as well as 81% of K-12 parents. Online-only options also saw success with both consumer groups, snagging 58% of parents with college-aged kids and 44% of parents of elementary, middle, and high school-aged children.
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Sumber: MarketWatch - 🏆 3. / 97 Baca lebih lajut »